scam

ATTENTION: How did Mark Zuckerberg become so rich?

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Attention scam

If I ask you about the biggest scam of this century, you are likely to mention the 2008 banking scam, CWG, 2G, Coal, Madoff, etc.

It’s none of these.

The biggest scam, in my opinion, is the loot of your attention. You keep giving it away to several entities constantly on the prowl to steal it from you.

The advent of mobile and the numerous free apps have only ensured that you are a captive, constantly trading your information for the FREE servings.

Frankly, there is nothing FREE. You pay with your time, with your precious attention.

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Get rich quick schemes – the making of a scam

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get rich quick scheme or scam

Online fraud dupes 7 lakh people of Rs 3,700 crores

This was a top news headline last week. 3 people spread a net to dupe 6.5 lakh people of Rs. 3,700 crores.

I am wondering how ‘easy’ or how ‘difficult’ it was to accomplish this. I think it was easy.

All they has to do was package it as the “get rich quick scheme” with a twist.

  • Buy a predefined package from the company.
  • Receive a steady stream of pages that you press like and links to click on.
  • Every action earns you money.

It wasn’t difficult to make it believable too.

The likely pitch must have been – thousands of companies want to enhance their social presence by increasing the number of users that like their page. [You see those sponsored pages advt. on Facebook.] These companies spend a lot of money to see their social worth going up.

This is an opportunity for each individual to make money in the process, including you. All you have to do is click on a link or like the page.

Easy!

The mathematics of the get rich quick scheme

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